January 12, 2025 – Binance, the world’s largest cryptocurrency exchange by users and trading volume, sponsored the Economy Stage at this year’s 1 Billion Followers Summit in Dubai. Taken place from January 9 to 11, 2026, the three-day summit is the world’s largest gathering of content creators, digital platforms, brands, and media leaders. The event, which hosted over 15,000 content creators and over 420 speakers, serves as a global platform for dialogue, collaboration, and innovation, spotlighting how creators are shaping culture, influencing communities, and building sustainable digital businesses at scale.
Content creators play a major role in Binance’s broader educational mission. Often serving as the first point of entry into the digital asset space, creators help demystify complex concepts and make information accessible to both new and experienced users. Binance’s presence at this year’s edition of the 1 Billion Followers Summit created an opportunity to lead meaningful conversations around the importance of content creation in crypto and web3, how trust is built in an increasingly crowded information landscape, and the real-world impact creators can have on financial understanding and decision-making.
Binance hosted two panels during the summit: How Leading Creators Work with Binance and Create Different, Earn Different With Binance.
On the first day of the summit, Jessica Walker – Global Media and Content Lead at Binance, was joined by leading creators Max Zaharenkov, Nic Puckrin, and Sujal Jethwani to discuss how creators across different regions and verticals are building trust by making complex blockchain concepts digestible and relevant, despite serving vastly different audiences and niches. The session also tackled the evolving role of creators within DeFi and beyond, examining how a creator’s voice can influence financial confidence, decision-making, and long-term independence among their audiences
The second day, January 10, featured Create Different, Earn Different With Binance, where Jessica Walker and Shirley Wong, Growth Marketing Lead at Binance, examined how digital assets are reshaping the global creator economy. The discussion highlighted the Binance Creator Program, which drew strong interest for its ability to enable sustainable income and showcase real success stories, demonstrating how digital assets are helping creators unlock new paths to financial independence.
Through its participation at the 1 Billion Followers Summit, Binance reaffirmed its commitment to education, transparency, and empowering creators as trusted voices in the digital asset ecosystem. By supporting meaningful dialogue and spotlighting real-world use cases, Binance continues to champion responsible innovation and play an active role in shaping a more informed, inclusive, and sustainable future for the global crypto community.
