Crypto Exec: Memecoins Aren’t Dead — They’re Coming Back Stronger in a New Form

Memecoins Set to Resurge Despite Market Turmoil

Despite the recent decline and fading narrative, memecoins remain a resilient force within the crypto ecosystem. Industry leaders suggest that memecoins will return, albeit in a different form, driven by their unique ability to tokenize attention and democratize value creation in the digital economy.

Key Takeaways

• Memecoins’ value proposition lies in tokenizing attention, creating new avenues for engagement and value distribution.
• The sector experienced a significant decline in 2025, with high-profile collapses shaking investor confidence.
• Notable political figures launching memecoins have faced dramatic crashes, highlighting risks within the space.
• Experts compare memecoin evolution to social media’s early days, with potential for future cultural impact.

Tickers mentioned: None

Sentiment: Cautiously optimistic

Price impact: Negative, following widespread collapses and loss of investor confidence

Market context: The recent memecoin downturn underscores volatility but also signals opportunities for innovation in the sector.

The Future of Memecoins in the Crypto Landscape

Memecoins, once among the most profitable crypto narratives in 2024, continue to evoke interest despite their volatile reputation. Their core innovation—tokenizing attention—enables a broader democratization of economic value traditionally confined to platforms, brands, and influencers. As Keith Grossman, president of payment infrastructure firm MoonPay, pointed out, this shift could redefine how value circulates within the attention economy.

Historically, value created by online communities, trends, and social interactions was largely trapped within large centralized entities. Memecoins aimed to unlock this potential, but, as Grossman noted, much of this value remained inaccessible to the broader participant base. Despite setbacks, the narrative persists. Grossman likened the current outlook to the early 2000s social media landscape, which saw initial failures before a new wave of platforms transformed the space into a cultural phenomenon.

The sector’s burst in 2025 was marked by dramatic collapses, often labeled as rug pulls. Notable instances include a memecoin launched by then-U.S. President Donald Trump, which soared to $75 at peak but plummeted over 90% amid market turmoil. Similarly, Argentine President Javier Milei’s endorsement of the Libra token resulted in an 86% loss for investors, culminating in legal actions and calls for impeachment amid allegations of rug pulling.

Despite these dramatic failures, industry insiders see potential for rebirth. The lessons learned from these upheavals could pave the way for more sustainable and innovative memecoin models, potentially echoing the transformative impact of earlier technology shifts. As the crypto market evolves, memecoins may yet carve out a new chapter, driven by their pioneering approach to attention and community engagement.