In a notable shift within the cryptocurrency landscape, smaller Bitcoin miners are beginning to close the gap with industry giants as competition intensifies post-2024 halving. Meanwhile, luxury automaker Ferrari is venturing deeper into blockchain, offering exclusive digital tokens for its elite clients. Simultaneously, video platform Rumble is preparing to introduce Bitcoin tipping, reflecting a broader acceptance and integration of crypto payments in mainstream media. These developments highlight the evolving role of blockchain technology across different sectors and the increasing mainstream adoption of cryptocurrencies.
- Mid-tier publicly traded Bitcoin miners are expanding their realized hashrate and gaining ground on larger competitors.
- Public miners now represent nearly one-third of Bitcoin’s total network hashrate, driven by increased infrastructure investments funded through rising industry debt.
- Ferrari plans to launch a digital token allowing wealthy clients to bid on a Le Mans-winning race car, integrating blockchain with luxury automotive experiences.
- Rumble announced its upcoming plan to implement Bitcoin tipping for its millions of users, in partnership with Tether.
- This move could promote wider adoption of Bitcoin payments and enhance content creator monetization amidst regulatory and censorship challenges.
Smaller Bitcoin miners gain ground on larger rivals
The crypto mining industry is witnessing an uptick in competition following the 2024 halving, with mid-tier miners increasingly narrowing the hashrate gap against industry leaders.
According to data from The Miner Mag, public miners such as HIVE Digital, Bitdeer, and Cipher Mining have expanded their realized hashrates after years of infrastructure development. They are now challenging the dominance of the biggest players like MARA Holdings, CleanSpark, and Cango.
These publicly listed miners now contribute nearly one-third of Bitcoin’s overall network hashrate, underscoring their growing influence. The industry’s expansion is partly fueled by a surge in borrowing to fund new infrastructure projects. As previously reported, total debt across the sector has skyrocketed to $12.7 billion, up from just $2.1 billion a year earlier.
Ferrari to launch digital token for racing fans
Luxury automaker Ferrari is embracing blockchain technology with plans to issue a digital token enabling its most dedicated fans to bid on a prized racing memorabilia—a Ferrari 499P, a recent Le Mans endurance racing winner.
The company will introduce the “Token Ferrari 499P” in collaboration with fintech firm Conio, targeting members of its exclusive Hyperclub, a private network of 100 high-net-worth individuals passionate about endurance racing. This initiative aims to enhance loyalty among elite clients, according to Ferrari’s chief marketing officer, Enrico Galliera.
Token holders will gain the ability to trade their assets among themselves and participate in exclusive auctions, including the opportunity to bid on the racing car itself. The program is set to launch ahead of the 2027 World Endurance Championship season.
Rumble unveils Bitcoin tipping for content creators
Video-sharing platform Rumble is set to introduce Bitcoin tipping for its vast user base, which exceeds 51 million monthly active viewers. The company’s CEO, Chris Pavlovski, announced the plan during the Plan ₿ Forum in Lugano, Switzerland.
Rumble has partnered with Tether, a leading stablecoin issuer, to enable Bitcoin (BTC) tips, marking a significant step for crypto payment integration in mainstream content platforms. Tether’s CEO, Paolo Ardoino, expects a full rollout by early to mid-December, after resolving minor technical issues and improving user experience.
A historic first at @LuganoPlanB — @thevivafrei became the first creator tipped through the Rumble Wallet. Freedom meets finance👊 pic.twitter.com/WD0EohedIu
— Rumble 🏴☠️ (@rumblevideo) October 24, 2025
This feature could significantly boost crypto adoption, especially among content creators who value the security and censorship resistance that Bitcoin offers. Given Rumble’s large audience and anti-censorship ethos, integrating Bitcoin tips might accelerate the mainstream acceptance of crypto payments in digital entertainment.
Ardoino highlighted that Bitcoin tips will provide creators with financial protection, shielding them from potential debanking based on content they produce, thus reinforcing Bitcoin’s role as a censorship-resistant asset.
