Abu Dhabi, United Arab Emirates – January 15, 2026: Retail investors in the UAE continued to favour global technology giants and AI-linked stocks in 2025. In particular, Strategy Inc. (NASDAQ: MSTR) finished the year with the biggest proportional increase in UAE-based holders on the eToro platform compared to the end of 2024.
eToro analysed which stocks saw the largest proportional increase and decrease in holders among UAE users year-on-year (Table 1). The analysis also examined the most widely held stocks on the platform and how their rankings changed versus last year (Table 2), to identify the key investment themes shaping retail portfolios in the UAE in 2025.
Tech dominated the UAE ‘top risers’ list with AI, cloud and semiconductor companies taking the lead. Strategy Inc. led the UAE risers table with a 246% increase in holders YoY, reflecting sustained investor appetite for the bitcoin treasury company. The list also featured Adobe (+91%) and Broadcom (+66%) ranking second and third respectively, supported by enterprise spending on cloud infrastructure, AI tools, and data processing capacities.
The semiconductor industry remained a core theme for UAE investors with Taiwan Semiconductor Manufacturing Company (+40%) and NVIDIA (+24%) both recording strong growth in holders. Meanwhile, Meta Platforms (+37%), Alphabet (+28%), Netflix (+59%) and Palantir (+32%) reflect broader demand for businesses benefiting from AI and digital engagement trends.
Locally-based, Salik Company PJSC (+60%) was the 4th top riser, highlighting investor preference for predictable, cash-generative infrastructure assets within the UAE market.
George Naddaf, Managing Director at eToro (MENA), said: “Despite a turbulent year for Strategy, many retail investors still back the bitcoin treasury company, putting it at the top of 2025’s ‘risers’ list with the biggest increase in holders compared to 2024. This is a classic ‘buy the dip’ scenario, and as the stock is closely tied to the performance of bitcoin, this also represents a vote of confidence in the original crypto from retail investors in the UAE. Meanwhile, platforms like Adobe, Meta, Alphabet, and Netflix, gained from improved digital advertising trends and stronger user monetisation. Special mention goes to Salik, which stands out as the only locally listed company in this list, reflecting investor confidence in its expansion-linked revenues and resilient cash flows.”
“Ultimately, AI and digital transformation remains the unifying theme. AI-led capital expenditure accelerated this year, with enterprises increasing spending on cloud infrastructure, semiconductors and data analytics, directly benefitting the top three risers.”
At the other end of the spectrum, the biggest declines in holders were concentrated in smaller-cap and more volatile stocks, as investors took profits and rebalanced portfolios amid changing macroeconomic conditions.
Nutanix (-91%) and TransMedics Group (-89%) saw the steepest drops in holders, followed by NuScale Power (-48%) and Cleanspark (-43%), sectors where elevated volatility and execution risk may have prompted investors to lock in gains. Technology and growth-oriented stocks such as Micron Technology (-36%), Unity Software (-33%), Jumia Technologies (-28%) and Riot Platforms (-27%) also saw reduced participation, alongside CrowdStrike Holdings and Rivian Automotive (both -26%), suggesting a broader pullback from more volatile growth exposures.
Despite notable movement among fallers, the ranking of the most widely held stocks among UAE investors remained broadly stable in 2025. NVIDIA (NASDAQ: NVDA) retained its position as the most held stock, followed by Tesla (NASDAQ: TSLA) and Amazon (NASDAQ: AMZN), highlighting the continued dominance of US mega-cap technology in UAE retail portfolios. Apple (NASDAQ: AAPL) also held steady in fourth place, while Microsoft (NASDAQ: MSFT), Meta Platforms (NASDAQ: META) and Alphabet (NASDAQ: GOOG) each moved up one position, suggesting investors are fine-tuning their core holdings rather than making major portfolio changes.
Naddaf adds: “The stability at the top reflects strong conviction, with the most widely held stocks maintaining their positions year-on-year through to fourth place. The top three continued to deliver in 2025, with NVIDIA benefiting from record AI chip demand, Amazon from sustained cloud growth through AWS, and Tesla maintaining strong cash generation despite a tougher EV backdrop. For many UAE investors, these stocks remain core, long-term holdings rather than tactical trades. The most significant shift in the most held ranking came from Strategy Inc., which climbed from 21st place at the end of 2024 to 8th place at the end of 2025. By contrast, NIO slipped to second last, which may indicate a selective rebalancing strategy within the EV sector rather than exiting it entirely.”
| Biggest risers among eToro’s users in the UAE | Biggest fallers among eToro’s users in the UAE | ||||
| Rank | Company | Increase in holders YoY | Rank | Company | Decrease in holders YoY |
| 1 | Strategy Inc | 247% | 1 | Nutanix Inc A | -91% |
| 2 | Adobe Systems Inc | 91% | 2 | TransMedics Group Inc | -89% |
| 3 | Broadcom Inc | 65% | 3 | NuScale Power Corporation | -48% |
| 4 | Salik Company PJSC | 60% | 4 | Cleanspark Inc | -43% |
| 5 | Netflix, Inc. | 59% | 5 | Micron Technology, Inc. | -36% |
| 6 | Taiwan Semiconductor Manufacturing Co Ltd | 40% | 6 | Unity Software Inc. | -33% |
| 7 | Meta Platforms Inc | 37% | 7 | Jumia Technologies AG | -28% |
| 8 | Palantir Technologies Inc. | 32% | 8 | Riot Platforms Inc | -27% |
| 9 | Alphabet Inc Class A | 28% | 9 | Crowdstrike Holdings | -26% |
| 10 | NVIDIA Corporation | 24% | 10 | Rivian Automotive | -26% |
Table 1: Shows which stocks have seen the biggest proportional increase and decrease in holders on the eToro platform in the UAE YoY.
Table 2: Shows stocks most widely held by eToro users in the UAE in 2025, and their position in the same quarter, previous year.
| Company | Ranking at the end of 2025 | Ranking at the end of 2024 |
| NVIDIA Corporation | 1 | 1 |
| Tesla Motors, Inc. | 2 | 2 |
| Amazon.com Inc | 3 | 3 |
| Apple | 4 | 4 |
| Microsoft | 5 | 6 |
| Meta Platforms Inc | 6 | 7 |
| Alphabet | 7 | 8 |
| Strategy Inc | 8 | 21 |
| Nio Inc. | 9 | 5 |
| Advanced Micro Devices Inc | 10 | 10 |
Notes:
Past performance is not an indication of future results.
The tables compare data from the eToro platform on the final day of 2025 with the final day of 2024. The data refers to funded accounts of eToro users in the UAE.
The data in the first table shows the 10 stocks which have seen the biggest proportional increase and decrease in holders on the eToro platform year-on-year (2025 vs 2024).
The data in the second table shows the top 10 most held stocks positions (open positions) by investors on the eToro platform at the end of the 2025. As the vast majority of stocks traded on eToro are the real asset, this data does not include positions held as CFDs.
All data accurate as of after market close on 31 December 2025. Stock price data taken from Bloomberg.
Media Contact:
PR@etoro.com
About eToro
eToro is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we’ve created a collaborative investment community designed to provide you with the tools you need to grow your knowledge and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre here for our latest news.
Disclaimers:
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
eToro is a group of companies that are authorised and regulated in their respective jurisdictions. The regulatory authorities overseeing eToro include:
- The Financial Conduct Authority (FCA) in the UK
- The Cyprus Securities and Exchange Commission (CySEC) in Cyprus
- The Australian Securities and Investments Commission (ASIC) in Australia
- The Financial Services Authority (FSA) in the Seychelles
- The Financial Services Regulatory Authority (FSRA) of the Abu Dhabi Global Market (ADGM) in the UAE
- The Monetary Authority of Singapore (MAS) in Singapore
This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without taking into account any particular recipient’s investment objectives or financial situation, and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. Any references to past or future performance of a financial instrument, index or a packaged investment product are not, and should not be taken as, a reliable indicator of future results. eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication.
Regulation and License Numbers
Middle East
eToro (ME) Limited, is licensed and regulated by the Abu Dhabi Global Market (“ADGM”)’s Financial Services Regulatory Authority (“FSRA“) as an Authorised Person to conduct the Regulated Activities of (a) Dealing in Investments as Principal (Matched), (b) Arranging Deals in Investments, (c) Providing Custody, (d) Arranging Custody and (e) Managing Assets (under Financial Services Permission Number 220073) under the Financial Services and Market Regulations 2015 (“FSMR”). Registered Office and its principal place of business: Office 26 and 27, 25th floor, Al Sila Tower, ADGM Square, Al Maryah Island, Abu Dhabi, United Arab Emirates.
