Todayโs data-backed look at UAE retail investing shows a distinct tilt toward AI infrastructure and enterprise software in Q1 2026, as investors used a price dip to add exposure to select tech names. The analysis from eToro examines quarter-on-quarter changes in holders and the most-held stocks among UAE users, highlighting that software and AI hardware plays moved higher even amid broader market volatility and concerns about AI disruption. The findings suggest a disciplined approach: investors differentiate winners from laggards and focus on names they see as integral to the tech value chain and monetisation potential.
Key points
- ServiceNow led Q1 2026 risers with a 125% jump in holders as the stock fell about 32% in the quarter, with headlines about AI partnerships contextualizing the move.
- AI infrastructure stocks posted strong holder gains: Super Micro Computer +65%, Micron +39%, and Oracle +38%.
- Micron was an exception to price declines, rising on stronger AI memory demand and limited new supply.
- NVIDIA remained the most-held stock; Amazon moved to second and Microsoft to fourth, while Tesla and Apple shifted positions in the top ranks.
- Top fallers included Twist Bioscience, Okta, CoreWeave, and BioMarin, reflecting mixed exposure across sectors.
Why it matters
The data indicate UAE investors are applying selective exposure to technology, using a price dip to anchor long-term bets in AI infrastructure and software. Even amid talk of the ‘SaaSpocalypse’ and geopolitical volatility, the flow of holders shows sustained conviction in names tied to AI deployment and monetisation potential, while investors differentiate winners from laggards. The pattern points to a focus on scale and earnings visibility rather than broad risk-off sentiment.
What to watch
- Watch for updates on ServiceNowโs AI partnerships with OpenAI and Anthropic, cited in the report as context for investor activity.
- Monitor reactions to the Super Micro Computer event, including the co-founder’s charges, and how it influences near-term sentiment.
- Track Micronโs AI memory demand trajectory and supply dynamics as potential near-term drivers.
- Observe shifts in the top held mega-cap stocks (NVIDIA, Amazon, Microsoft) in upcoming quarterly data.
Disclosure: The content below is a press release provided by the company or its PR representative. It is published for informational purposes.
UAE retail investors buy the dip on AI infrastructure and enterprise tech in Q1 despite โSaaSpocalypseโ fears
Abu Dhabi, United Arab Emirates โ April 14, 2026: Against a backdrop of geopolitical conflict in the Gulf and rising investments in AI, retail investors increased their exposure to software and AI infrastructure stocks whose share prices have taken a hit in the first quarter of 2026, according to the latest data from trading and investing platform, eToro.
eToro looked at which companies saw the largest proportional change in holders quarter-on-quarter (table 1) and also examined the 10 most held stocks on the platform among users based in the UAE (table 2).
Software and SaaS names featured prominently in the Q1 top risers list, suggesting UAE investors used the sector-wide sell-off to buy the dip. ServiceNow topped the list with a 125% jump in holders as its share price fell around 32% in Q1, although in the same quarter it announced partnerships with AI heavyweights OpenAI and Anthropic. Adobe ranked third (54% increase in holders) even as the stock came under pressure over concerns about its ability to defend its core software business against AI disruption. Shares were down about 25% by mid-March, along with news that the chief executive would step down, suggesting UAE investors were buying during the pullback.
AI infrastructure was another clear theme in Q1: Super Micro Computer (+65%) in second place, followed by Micron (+39%) in fifth, and Oracle (+38%) in sixth. Investors appear to have bought into a late-quarter sell-off with Super Micro Computer. The stock had traded largely sideways before tumbling 33% after US prosecutors charged the co-founder over an alleged scheme to smuggle Nvidia-powered servers to China. Oracle also fits the buy-the-dip theme. The stock has been volatile amid concerns about spending tied to its AI cloud expansion.
The standout exception was Micron, one of the few names in the group to post stock price gains over the quarter. The move was driven by stronger momentum from surging demand for AI memory chips and limited new supply.
George Naddaf, Managing Director at eToro (MENA), said: โIn Q1, UAE investors approached technology with selectivity and opportunism. Some of the companies that drew the strongest increase in holders had fallen to around 25% to 33%, suggesting investors were willing to buy into the sell-off where they still saw long-term value.โ
He added: โDespite talk about the โSaaspocalypseโ, the idea that AI will dismantle traditional SaaS business models, UAE investors showed sustained interest in software. They are honing in on companies that they believe have a clear role in the tech value chain and potential for monetisation. While geopolitical tensions added to market volatility, the pattern in holdings suggests UAE investors were driven more by sector conviction than by a broad risk-off mindset.โ
Other Q1 risers spanned multiple sectors. Investors pushed e.l.f. Beauty to fourth place by increasing holdings 52%. They also drove gains in Duolingo, Gorilla Technology, Hims & Hers Health, and SoFi Technologies, highlighting interest in companies across digital education, IT services, telehealth, and fintech.
Q1โs โtop fallersโ list featured a mix of industries. Twist Bioscience Corporation led the pack with a 90% decrease in holders, followed by Okta (-49%) and CoreWeave (-47%). BioMarin Pharmaceuticals also saw a big decline, with holders down 35% QoQ.
The most widely held stocks were largely unchanged from last quarter, with only minor reshuffles in the top half. NVIDIA held onto first place, while Amazon rose to second, and Microsoft to fourth. Tesla slipped to third and Apple to fifth, while positions six to ten remain unchanged.
Naddaf remarked: โLocal investorsโ selective approach to technology is further evidenced by the fact that AI and tech companies feature in both the risers and fallers lists. They appear to be making efforts to distinguish between the winners and laggards of the AI revolution.โ
Looking at the most held ranking, he added: โIt suggests UAE investors are continuing to treat these names as core positions rather than short-term trades. NVIDIA held onto the top spot, while Amazon moved up to second and Microsoft climbed to fourth, but the ranking is largely unchanged. This points to continued conviction in mega-cap technology companies contributing to AI infrastructure and enterprise applications. In a quarter marked by uncertainty, that kind of stability points to a confidence in scale, earnings visibility, and relevance.โ
Table 1: Shows which stocks have seen the biggest proportional increase and decrease in holders on the eToro platform in the UAE, quarter-on-quarter.
Table 2: Shows stocks most widely held by eToro users in the UAE, and their position last quarter.
Notes :
Past performance is not an indication of future results.
The tables compare data from the eToro platform on the final day of Q1 2026 with the final day of Q4 2025. The data refers to funded accounts of eToro users in the UAE.
The data in the first table shows the 10 stocks that have seen the largest proportional increases and decreases in holders on the eToro platform quarter-on-quarter (Q1 2026 vs Q4 2025).
The data in the second table shows the top 10 most-held stock positions (open positions) by investors on the eToro platform at the end of Q1 2026. As the vast majority of stocks traded on eToro are real assets, this data does not include positions held as CFDs.
Stock price data from Yahoo Finance.
All data accurate as of after market close on 31 March 2026.
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