The shift from paid ads to influencer partnerships in Web3 isn’t “organic vs paid”—it’s about where trust gets built, and how to measure quality downstream.
Author: Chaimae Semdani
Chaimae Semdani
Chaimae Semdani is a Web3 Marketing Strategist and MIT-certified Data Engineer with 8+ years in the crypto ecosystem. Founder at Boostalyze, she now helps projects scale through data-driven growth strategies.