Nasdaq-listed real estate services firm Fathom Holdings has announced plans to incorporate Bitcoin into its corporate treasury, aiming to diversify its predominantly US dollar-based balance sheet.
In a statement dated January 23, Fathom revealed its intention to allocate up to 50% of its surplus cash reserves to Bitcoin (BTC) acquisitions. Initially, the company plans to invest up to $500,000 in either BTC or Bitcoin exchange-traded funds (ETFs). This allocation will be adjusted in line with the company’s operational needs and prevailing market conditions.
Fathom’s CEO, Joanne Zach, emphasized that this strategic move is driven by the desire to diversify the company’s treasury holdings with a decentralized store of value that has seen rapid adoption since 2024. She stated, “The integration of Bitcoin into commercial and financial strategies has accelerated across financial markets, positioning it as both a hedge against inflation and a safeguard against economic and currency risks in the global economy.”
Following the announcement, Fathom’s stock price remained relatively stable, trading around $1.33 per share, resulting in a market capitalization of approximately $30 million.
Corporate and Institutional Adoption on the Rise
As noted by Zach, Fathom’s venture into Bitcoin is partly influenced by the swift uptake of the cryptocurrency among corporate and institutional entities. In their first 11 months of trading, US spot Bitcoin ETFs amassed over $100 billion in net assets, marking the most successful ETF launch to date.
Currently, more than 70 publicly traded companies have exposure to BTC, collectively holding over $64 billion worth of the cryptocurrency. Notably, business intelligence firm MicroStrategy accounts for approximately three-quarters of that total.
Additionally, there are 19 known private companies with Bitcoin exposure.
Proposals to adopt Bitcoin as a treasury asset have also been submitted to major tech companies such as Meta and Microsoft. However, in a December 10 meeting, Microsoft shareholders voted against Bitcoin adoption. Nick Cowan, CEO of fintech company Valereum, commented that Big Tech companies are less likely to see the value of Bitcoin because their “core business is strong,” and reallocating cash reserves could be viewed as risky.
