South Korea’s largest, won-based crypto exchanges have seen a steep drop in trading activity over the past year, coinciding with a sharp rebound in the country’s stock market, according to an analysis cited by Cointelegraph. The shift suggests some retail speculative attention may be moving toward equities instead of crypto.

Cointelegraph reviewed CoinGecko historical 24-hour volume data for Upbit, Bithumb, Coinone, Korbit, and Gopax, comparing seven-day periods in July 2025 and July 2026. Using the average daily volume for each exchange and then taking a simple unweighted average of the five year-over-year declines, it arrived at an estimated average drop of about 77% across platforms. On a combined basis, average daily volume fell by roughly 89%, from $2.82 billion to $305 million over the comparable July windows.

Key takeaways

Across five major won-based exchanges, Cointelegraph’s analysis using CoinGecko data shows an average year-over-year daily volume decline of about 77% in July 2026 versus July 2025.
On a combined basis, average daily volume dropped about 89%, falling from $2.82 billion to $305 million.
KOSPI reportedly rose more than 114% over the 12 months to July 22, pointing to a stronger alternative investment environment for domestic retail.
Separate Korean reporting from ZDNet Korea cited an 88% year-on-year fall in combined daily volume and noted that weaker fee income has led some exchanges to sell crypto holdings.
A Tiger Research report highlighted investor fatigue from failed narratives and projects, while arguing that institutions may be taking up some of the slack.

Crypto volumes fall as equities surge

The timing matters: South Korea’s benchmark stock index, the KOSPI, rose 114.44% over the 12 months to July 22, according to Yahoo Finance data, even after easing back from a June peak. Cointelegraph frames the contrast—shrinking trading activity on won-based crypto platforms alongside a rising equity market—as evidence that retail investors may be reallocating attention toward stocks.

ZDNet Korea reported separately that daily volume across the five exchanges was down 88% year-on-year on Monday. It also connected the volume contraction to weaker fee income, saying some platforms have responded by selling portions of their crypto holdings. ZDNet Korea specifically mentioned Korbit, which reportedly raised about 1.6 billion won (around $1 million) by selling 15 Bitcoin (BTC) and 60 Ether (ETH).

For market participants, this matters less as a short-term trading story and more as a liquidity and business-model question. In retail-heavy markets like South Korea, exchanges often depend heavily on trading fees; sustained volume declines can tighten revenue for platforms across the board, making it more difficult for smaller operators to compete or invest through quieter periods.

How the numbers were calculated

Cointelegraph’s approach was intentionally straightforward. After collecting CoinGecko’s historical 24-hour volume readings for each exchange, it compared seven-day periods in July 2025 and July 2026. It then calculated average daily volume and the year-over-year percentage change for each platform. Finally, it used a simple unweighted average of the five declines—meaning each exchange contributed equally to the “average drop” figure, regardless of its baseline trading volume.

That distinction helps readers interpret the results. The “about 77%” figure represents the arithmetic average of declines across exchanges, while the “about 89%” combined figure reflects the total contraction when aggregating average daily volume across platforms. Both point in the same direction—less activity—but they do so through different weighting methods.

Retail fatigue and competition for capital

A separate report from Tiger Research, published on CoinGecko and updated April 17, argued that the decline in South Korea’s crypto activity likely reflects more than just market price movements. The report pointed to “recycled narratives” and projects that failed to deliver as contributors to investor fatigue, which can reduce willingness to engage even when opportunities exist.

At the same time, Tiger Research said the KOSPI rally expanded the set of return options available to retail traders. While the widening gap between equity turnover and crypto volume does not necessarily mean Koreans have lost interest in crypto entirely, the report suggests the opportunity cost of staying in crypto has risen—investors have more alternatives competing for their attention and capital.

In practical terms, that can shift behavior across cycles. When stocks perform strongly, retail participation may become more selective in crypto—favoring only particular themes or entry points—rather than sustaining broad, continuous trading volume. That kind of selectivity can reduce average liquidity on exchanges, even if overall crypto sentiment remains intact.

Institutions step in, but the transition is uneven

Beyond retail, Tiger Research characterized the market as being in a “structural transition,” with retail activity stepping back while institutions move in. The report said banks and financial groups have been positioning around won-denominated stablecoins, tokenized real-world assets (RWAs), and exchange investments even before final legislation was finalized.

Still, Tiger Research cautioned that institutional participation is not a clean replacement. The report described institutions as “finding their footing,” implying a gradual and uneven shift rather than an immediate volume equalization. For exchanges and investors, the key uncertainty is whether institutional flows can scale fast enough to offset the liquidity gap created by reduced retail trading.

Watch how volume evolves beyond headline percentages and whether fee-dependent business models stabilize. If the equity/crypto attention gap persists, South Korea’s exchange landscape could see further consolidation pressure, while tokenized asset rails and stablecoin-linked products may gain relative importance as builders and financial players look for activity beyond spot retail trading.