Introduction
X is poised to roll out Starterpacks, a new onboarding feature designed to help newcomers jump into topic-based communities by following curated lists of accounts tied to specific interests, including cryptocurrencies. Product lead Nikita Bier has said the tool will go live in a few weeks after months of compiling top voices across more than 1,000 categories. The launch aims to streamline discovery and engagement, a long-standing challenge for users new to the platform.

Key Takeaways

X is introducing Starterpacks to onboard users via interest-driven account curation across thousands of topics.
The feature aggregates top creators from diverse niches to help newcomers find valuable follows quickly.
Starterpacks builds on similar concepts already deployed by Bluesky and Threads, signaling a broader trend toward interest-based discovery.
Industry commentary frames the initiative as an attempt to counter stagnation in engagement and unlock deeper niche conversations.

Tickers mentioned:

Tickers mentioned:

Sentiment

Sentiment: Neutral

Price impact

Price impact: Neutral. The feature is a product update aimed at improving onboarding and engagement, with no immediate implications for asset prices.

Trading idea (Not Financial Advice)

Trading idea (Not Financial Advice): Hold. Enhancements to onboarding may influence user metrics over time, but they are unlikely to produce short-term price movements.

Market context

Market context: The crypto and broader social-media ecosystems are contending with shifts in user engagement, making improved discovery tools a strategic focus for platforms seeking sustainable growth.

Rewritten article body

Social media platform X is preparing to roll out Starterpacks, a new onboarding feature that introduces curated interest-based follow lists for newcomers. The objective is to streamline initial engagement by connecting users with a selection of accounts aligned to specific topics, including cryptocurrencies. X product chief Nikita Bier indicated in a recent post that the feature will become available in a few weeks after months of compiling top accounts across more than 1,000 categories.

In a short video, Bier showed categories spanning cryptocurrency, news, politics, fashion, technology, business and finance, with examples ranging from memecoin traders to economists, software developers and outspoken personalities. “Over the last few months, we scoured the world for the top posters in every niche and country. We’ve compiled them into Starterpacks to help new users find the best accounts—big or small—for their interests,” he said.

Over the last few months, we scoured the world for the top posters in every niche & country. We’ve compiled them into a new tool called Starterpacks: to help new users find the best accounts—big or small—for their interests

User engagement and niche discovery

Industry chatter has suggested engagement on X’s crypto community has cooled. Bitcoin-focused data shared by Bitcoin cypherpunk Jameson Lopp cites a decline in posts mentioning Bitcoin in 2025. The broader interpretation points to a push by X to reanimate participation by guiding new users into topic-specific spaces rather than a broad, general feed.

Bier had teased Starterpacks earlier in the week, recounting a conversation with an X product manager who highlighted account growth as one of the app’s toughest challenges. He argued that the real magic happens when users step beyond the mainstream timeline and dive into their own interests. “However, X is an interest-based graph, you can’t simply sync your contacts and have a relevant feed. Power users like me have spent years finding accounts and curating our timeline,” he noted.

“But that problem is now getting fixed: Over the last six months, we’ve iterated daily to make it quicker and easier for new accounts to discover their interests on X. The pieces are finally coming together, and it has been amazing to watch.”

A familiar concept in a new era

The Starterpacks concept isn’t unique to X. Bluesky, the decentralized microblogging platform, released Starter Packs in mid-2024 to help users assemble categories of accounts aligned with their interests. Meta’s Threads also explored similar functionality late in 2024, enabling users to follow curated feeds created by community members.

Industry observers view Starterpacks as part of a broader trend toward interest-based discovery on social networks. By framing onboarding around specific passions, X aims to shorten the time to meaningful engagement and potentially buoy growth as users migrate from a generic timeline to tailored information streams. The move underscores the continuing race among platforms to balance discovery with signal integrity, especially in crypto spaces where credibility matters and signal quality can influence participation.