Hardware wallets are back in focus as self-custody gains momentum
In today’s crypto market, one trend is quietly returning to the spotlight: self-custody.
After years dominated by centralized exchanges and DeFi platforms, more users are rethinking how they store their assets. Events over the past cycles have reinforced a simple idea: controlling your private keys matters.
Bitcoin and Ethereum continue to lead the market, but at the same time, awareness is growing. The phrase “Not your keys, not your coins” is becoming less of a slogan and more of a practical rule.
As a result, hardware wallets are seeing renewed interest.
Tangem’s approach: simplicity over complexity
Among the newer solutions in this space, Tangem has been gaining attention for taking a different approach.
Instead of relying on traditional seed phrases and complex setups, Tangem uses NFC-based cards that allow users to manage their crypto in a much simpler way.
This design removes a major barrier for many users, especially those who want security without dealing with technical friction.
It also reflects a broader shift in the industry, where usability is becoming just as important as security.
A new campaign introduces BTC rewards and over 100 prizes
To support adoption, Tangem has launched a new promotional campaign running from May 5 to June 5, 2026
During this period, users who purchase a wallet through an affiliate link are automatically entered into a prize draw.
The mechanism is straightforward:
- Each wallet purchased equals one entry
- Multiple wallets increase the number of entries
- No additional sign-up is required
The prize pool includes:
- $5,000 in Bitcoin (1 winner)
- 3 iPhone 17 devices
- Tangem Pro Kits and Tangem Rings
- Multiple BTC rewards ranging from $10 to $50
Winners will be announced on July 5, 2026, following a validation period to ensure only completed, non-refunded purchases are included.
Discount stacking adds another incentive
Alongside the prize draw, the campaign also introduces additional purchase incentives.
Users can combine:
- A 10% discount using a promo code
- A 50% discount on the second wallet when purchasing selected bundles
This creates a “stacking” effect:
- Lower overall cost per device
- Higher number of entries in the draw
- Increased value for users planning multiple wallets
It’s a structure designed to boost both engagement and average order size.
A more competitive hardware wallet landscape
The timing of this campaign reflects a broader shift in the hardware wallet sector.
Competition is no longer just about security. Today, it also includes:
- Ease of use
- Setup experience
- Accessibility for non-technical users
- Integration with mobile-first ecosystems
Tangem’s positioning leans heavily into simplicity, which could appeal to a wider audience beyond early adopters.
Affiliate incentives signal a push for growth
At the same time, Tangem has introduced a loyalty-based incentive model for partners and affiliates.
The program rewards cumulative sales with tiered bonuses, encouraging consistent performance over time
Milestones range from smaller entry levels to high-volume tiers, with total potential bonuses exceeding $6,000, paid in USDT
This type of structure suggests a strong focus on scaling distribution through long-term partnerships rather than one-off campaigns.
Why it matters
In a market where trust and security remain critical, campaigns like this combine several key drivers:
- Direct financial incentives
- Gamification through prize draws
- Discounted entry points for new users
For those already considering a hardware wallet, this period may offer additional upside.
How to participate
Users can access the campaign here:
https://www.cryptobreaking.com/go/tangem/
By using the promo code:
CRYPTO
they can unlock a 10% discount, which can be combined with other active offers during the campaign period.
