The platform introduces new ways for Juventus supporters to connect, interact, and get rewarded as part of the ongoing partnership between the club and crypto exchange.
Turin, Italy โ August 23, 2025. WhiteBIT has officially launched a crypto-powered fan engagement platform for Juventus supporters during a high-profile event on August 23 at Allianz Stadium. The unveiling marks the next step in the strategic partnership between the biggest European exchange by traffic and one of the worldโs most storied football clubs.
Held ahead of Juventusโ opening match of the 2025โ26 season against Parma, the event brought together executives from both organizations, members of the media, and invited guests to explore how digital assets can create a more interactive, rewarding experience for fans โ both on match day and beyond.
This activation builds on the sleeve partnership announced in June 2025 and reflects the shared vision of both WhiteBIT and Juventus to move beyond traditional sponsorships toward a deeper collaboration โ focused on creating real-world value for fans through technology.
A New Era of Fan Engagement
At the event, WhiteBIT presented several features of the new platform, designed to make the experience for Juventus fans more interactive and rewarding.
Juventus supporters will be able to participate in interactive polls, access exclusive promotions, and receive a 10% discount on match tickets and Juventus membership when using WhiteBIT Nova debit card โ setting a new standard for crypto utility in sport.
Specially for the occasion, WhiteBIT introduced a series of Juventus-themed Nova card skins, allowing fans to personalize their cards and display club loyalty in their everyday transactions.
โWhiteBITโs mission is to support the global adoption of crypto by turning it into something practical and accessible,โ said Volodymyr Nosov, Founder and CEO of WhiteBIT and President of W Group. โWith this platform, weโre turning technology into experience โ giving Juventus fans simple tools to engage, connect, and benefit from what crypto can offer. When innovation adds real value, adoption follows naturally.โ
The platform is integrated with WhiteBITโs secure and regulated exchange infrastructure, offering Juventus supporters an accessible and trustworthy entry point into digital finance.
Moving Beyond Sponsorship
The initiative emphasizes that WhiteBIT and Juventus collaboration goes beyond branding โ it is more than a logo on a jersey but establishes a crypto-integrated model for fan engagement, helping bridge the club with its global community through innovation.
โWeโre not just launching a campaign โ weโre building an ecosystem,โ adds Nosov. โThis platform is a foundation for long-term engagement, where digital tools make everyday interactions with the club more meaningful and accessible.โ
By embedding crypto-powered tools into the fan experience, WhiteBIT redefines what it means to be a fan in the digital age.
About WhiteBIT
WhiteBIT is the largest European cryptocurrency exchange by traffic serving 8 million users. The platform offers over 780 trading pairs, 330+ assets, and supporting 9 fiat currencies globally. Founded in 2018, WhiteBIT collaborates with Visa, FACEIT, FC Barcelona, Juventus Football Club, and the Ukrainian national football team. The company is dedicated to driving the widespread adoption of blockchain technology worldwide.
