Trump Media’s latest cryptocurrency disclosures put its Bitcoin holdings at 15,649.14 BTC, alongside a separate stake in Cronos tokens. Meanwhile, analyst Ali Martinez compared Bitcoin’s recent price structure with its 2023 recovery and identified another moving average test. The developments bring corporate treasury activity and a historical chart comparison into focus after Bitcoin’s latest retreat from higher levels.
Bitcoin Price Retest Recalls 2023 Recovery
Martinez placed charts from 2023 and 2026 side by side, and both showed an initial advance followed by renewed selling. During the earlier period, Bitcoin rose from approximately $16,000 to $24,000, but the market subsequently gave back some gains. Buyers then defended a red moving average around $19,000, and that support test preceded another substantial advance in Bitcoin’s price.
Bitcoin later climbed above $30,000 and subsequently returned toward $27,800, completing the historical sequence in the analyst’s chart comparison. The newer chart traced a rise from around $60,000 to $84,000, followed by a retreat toward the same technical reference. Martinez’s illustration placed the latest price area near $74,780, and a black arrow marked the moving average retest.
The recovery argument depends on buyers defending that average, and a sustained break below it would weaken the historical parallel. Moving averages summarize prices over selected periods, and market participants use them as reference points for direction and support. However, the chart comparison establishes a resemblance between two periods, and it provides no confirmation of an identical outcome.
Trump Media Details Bitcoin Treasury Purchases
Trump Media outlined its cryptocurrency position in its November 9 filing, and Chief Financial Officer Phillip Juhan detailed quarterly purchases. The company acquired 4,359 BTC during the third quarter, partly through proceeds from selling some BlackRock Bitcoin ETF holdings. Its reported balance increased by approximately 1,510 BTC against the previously disclosed July total, distinguishing net growth from gross purchases.
That net addition represented approximately $112 million at the valuation cited in the report, rather than the entire quarterly purchase. At September 30 prices, the company valued its total Bitcoin position at approximately $1.31 billion across its reported holding categories. It also retained seven million shares of BlackRock’s iShares Bitcoin Trust, or IBIT, preserving exposure through the fund’s share price.
Trump Media committed 11,385.20 BTC to its Bitcoin Yield Management Program, and its directly held digital assets contained 4,263.94 BTC. These two balances account for the reported total, but the filing separates pledged assets from the company’s other Bitcoin holdings. The company operates Truth Social, and its treasury strategy adds cryptocurrency positions and related securities to its broader business exposure.
Cronos Holdings Extends Crypto Exposure
Trump Media held 756,079,523 CRO tokens at September’s end, and the company assigned them a value of approximately $50.34 million. The position followed its August 2025 purchase of approximately 684.4 million tokens. Meanwhile, sale restrictions covered 615.98 million tokens worth approximately $41 million.
The company reported quarterly net income of $409.7 million for the third quarter. This reversed a $54.8 million loss a year earlier. Gains on digital assets and pledged digital assets contributed $378.1 million.
Bitcoin gained 42% during the quarter and lifted treasury valuations. Meanwhile, quarterly revenue totaled approximately $3 million in its report. The results therefore reflected substantial cryptocurrency gains alongside a much smaller revenue base.
