Mark Moss Says Bitcoin’s “Best Buying Opportunity” Is Here

Investor Mark Moss, co-founder of the Bitcoin Opportunity Fund and chief Bitcoin strategist for UK-listed Satsuma Technology, argues that Wall Street’s growing comfort with Bitcoin may be setting up what he calls the “best buying opportunity ever.” In a recent conversation with Cointelegraph’s Trade Secrets, Moss contrasted his early, high-risk entry to Bitcoin with today’s environment—where banks and exchange-traded funds make access easier and where, in his view, mainstream acceptance is becoming harder to dismiss.

Moss said he first bought Bitcoin in 2015 at roughly $300, during a period when the asset had already fallen from around $1,000 to about $200. He described that decision as “so risky,” adding that today’s market benefits from what he sees as broader institutional buy-in. Still, he noted that many people continue to view Bitcoin as a scam—an enduring skepticism he believes may be creating room for investors willing to take a long-term view as Bitcoin crosses into a more conventional investor base.

Key takeaways

• Mark Moss says mainstream access—especially through banks and US spot Bitcoin ETFs—can help shift “small allocations” from traditional assets into Bitcoin.
• He argues the market is transitioning across a “chasm” between early adopters and mainstream investors, even as many remain unconvinced.
• Moss points to post–Binance hack market dynamics as evidence that selling pressure may be easing, despite Bitcoin’s weaker price action.
• He prefers holding Bitcoin directly over treasury-stock vehicles, even though he says Strategy’s corporate Bitcoin portfolio is likely to be a top performer among public options.
• His framework suggests Bitcoin could reach $1 million, but he cautions the timeline could extend into the early 2030s depending on execution of the model’s assumptions.

Bitcoin’s volatility meets a longer-term thesis

Even with Moss’s bullish framing, Bitcoin’s near-term trading has remained unstable. The article notes that the cryptocurrency briefly pushed above $80,000 after Democrats gained control of the US Congress in midterm elections, before retracing as tech stocks sold off. By Friday, Bitcoin was reported at $74,762, described as its lowest level since August at the time of writing.

Moss highlighted a key reason he believes sellers may be running out: reactions tied to the reported $6.3 billion Binance hack. According to the discussion, even though Bitcoin fell to $76,320 after the breach, it later slid to $74,762 on Friday, erasing election-week gains. The article further reports Bitcoin dipped to roughly $73,500 late Sunday following news that Nvidia’s board would investigate reports that CEO Jensen Huang had been targeted by a foreign intelligence effort.

Moss’s framing is that, despite price weakness, the market’s behavior suggests that the “drop” may not reflect a straightforward, persistent selloff. He interpreted the market’s response as indicating that the selling impulse may be losing steam—an argument investors often look for when trying to judge whether declines are driven by exhausted leverage rather than a fundamental change in demand.

ETF flows show a push-pull, not a straight line

One of the more actionable threads in the coverage is the pattern of US spot Bitcoin ETF inflows and outflows around election week. The article states that funds took in about $75 million on Wednesday, then shed $430 million on Thursday.

For readers, the practical takeaway is that institutional demand is still capable of moving quickly—but not always in one direction. Rather than a one-way trend, the reported swing highlights how sensitive ETF flows can be to broader risk sentiment, macro headlines, and expectations for near-term market direction. Moss’s larger point is that as Bitcoin becomes easier to buy and hold through mainstream channels, skepticism may narrow over time—yet the transition period can still be choppy.

Why Moss prefers holding Bitcoin—and where Strategy fits

Moss said he expects the best “Bitcoin treasury” public company to own is Strategy, the issuer that built its business around accumulating Bitcoin. The article notes that Strategy began buying Bitcoin in 2020 and uses stock and debt sales to fund purchases, giving investors an indirect way to gain exposure through a listed company.

As of Nov. 2, the piece reports Strategy held 849,327 BTC, representing more than 4% of Bitcoin’s maximum supply. Moss described Strategy as the likely market leader among public options over the next decade, emphasizing that leverage can make a treasury company’s shares outperform the underlying asset when Bitcoin rises.

However, Moss drew a clear line between “outperforming” and “trading out.” Even if he believes Strategy can beat Bitcoin over a long horizon, he said he personally would not exchange his own Bitcoin holdings for shares.

How Bitcoin reaches $1 million, according to Moss’s model

Moss’s most distinctive contribution is not just a price target, but the mechanics behind it. In the model described in the interview, Bitcoin’s path to very high valuations depends on competing for a meaningful share of investors’ wealth currently parked in assets such as stocks, bonds, gold, and real estate.

The framework estimates how that addressable pool can expand as global money supply grows, then calculates Bitcoin’s price based on the portion of that expanded pool it captures. Moss argues the key operational step is “small allocations” by many investors—often facilitated by financial advisers—where clients gradually shift a few percentage points out of traditional holdings and into Bitcoin.

He also stressed that the scenario requires Bitcoin to remain both secure and decentralized. When asked what could derail the thesis, he pointed to the failure of either security or decentralization.

On timing, Moss’s outlook is two-tiered: he says $1 million is possible by 2030 in certain conditions, but suggests that many long-term holders may have to wait until around 2032.

Investors tracking Moss’s view should pay attention to two indicators the model effectively relies on: whether adviser-driven, incremental allocations continue to build through mainstream channels like ETFs, and whether market structure remains robust enough to preserve Bitcoin’s security and decentralization—especially during periods of headline-driven volatility.