Webull Launches Crypto Trading in Canada via Coinbase Partnership

Webull, a self-directed brokerage and trading platform, is widening its Canadian product lineup by adding cryptocurrency trading for retail customers. The expansion arrives as the country’s regulators continue laying groundwork for clearer rules across parts of the digital-asset market.

Webull said Monday that its Canada crypto offering will be powered by Coinbase’s “Crypto-as-a-Service” infrastructure. Under the arrangement, Coinbase is set to provide the underlying trading and custody capabilities that support Webull’s new crypto access in Canada.

Key takeaways

• Webull is launching crypto trading in Canada, expanding beyond stocks, ETFs, and options available to its retail user base.
• The service will run on Coinbase’s Crypto-as-a-Service, with Coinbase handling core trading and custody functions.
• Webull points to rising Canadian interest in crypto, citing Ontario Securities Commission research on ownership growth.
• Regulatory clarity is still developing in Canada, including work on a stablecoin framework that would apply to both domestic and foreign issuers.

Webull adds crypto to its Canadian retail platform

Webull’s Canadian website currently displays 10 cryptocurrencies, including well-known assets such as Bitcoin and Ether, along with Solana. The platform also indicates that additional cryptocurrencies are available beyond the initial list, suggesting a staged rollout or expanding selection after launch.

For investors who already use Webull for traditional markets, the move effectively brings digital assets into the same self-directed ecosystem. That matters because crypto access through mainstream brokerage-style interfaces can lower friction for retail users who prefer established platforms and consolidated account experiences rather than switching between exchanges and wallets.

Coinbase infrastructure sits underneath the offering

Webull did not present its own trading or custody stack for Canada in its announcement. Instead, it said the company’s crypto offering will rely on Coinbase’s Crypto-as-a-Service infrastructure.

In practical terms, this means Coinbase supplies critical back-end services—specifically trading operations and custody—while Webull acts as the front-end platform for Canadian users. This kind of partnership can be attractive for brokerages that want to add new asset classes without building and operating complex custody and trading systems from scratch.

Webull cites Canadian demand and regulator momentum

As a justification for the expansion, Webull pointed to growing crypto adoption in Canada, including findings from Ontario Securities Commission research. According to the OSC, digital asset ownership has risen to 25% this year from 10% in 2023.

The company also highlighted that broader regulatory activity is underway. Canada is working toward more explicit rules for parts of the crypto industry, with attention not only on exchange-like services but also on stablecoins—an area that has become a focal point for regulators globally.

Stablecoin rules remain incomplete, but a framework is coming

While Webull’s immediate product is spot cryptocurrency trading, the regulatory direction in Canada affects how stablecoin-linked products and services may develop over time. The announcement noted that Canada does not yet have comprehensive rules specifically for fiat-backed stablecoins. However, a pathway is taking shape.

The Stablecoin Act, introduced following the 2025 federal budget, is intended to establish requirements for both domestic and foreign stablecoin issuers. In addition to its domestic impact, that “foreign issuer” angle is significant because it can influence whether international stablecoin brands can operate under Canadian standards and what disclosures or operational controls they would need to meet.

Investors watching crypto in Canada will likely view this as an important medium-term signal: platforms and liquidity providers typically want stablecoin arrangements that align with clear legal expectations before expanding product offerings tied to fiat-pegged assets.

Webull’s Canada launch raises the near-term question of how its crypto lineup will evolve—whether the initial 10 assets remain limited or broaden quickly—and whether regulators’ stablecoin framework ultimately accelerates or reshapes the range of digital-asset products available to retail users.